MERRY CHRISTMAS...

from My:Brand to you. May you all have a safe and joyful holiday season.

Phew!!!

That  was amazing! Checking and double checking and cross checking all of the names and addresses and orders from our Kickstarter launch but I think we have just about FINISHED! Yay!! Considering it was a very small number of hands working to get the MySavers out before Christmas and the holidays we gave it our best.  We are enjoying the first comments trickling in and thank you for the encouragement and supportive acknowledgements to help us learn and be better.

The countdown is on for the New Year! You have made 2011 very special.

Thank You.
Regina
and the MySaver Team

Your MySaver Is On the Way

The first of the MySaver shipping left the building a few days ago and we are getting rave reviews of this product as it reaches peoples hands. It's a winner!

International shipping is taking a bit longer due to some auditing of the kickstarter backer information. Since we had to send out a second survey form, we have to cross check the names on that report with the names on the kickstarter reports for accuracy. We want everyone to receive exactly what was ordered and we will deliver as soon as we can get them out of the door.

All the best to everyone for  a warm and happy holiday!

It is REAL!!

I very recently spent four days in our Minneapolis assembly center with MySavers everywhere! Good Deal! The colors are brilliant and a must see. I honestly think the pink is the best now seeing them all together -- it looks like candy! Good thing! But truly every color is a must have! And the packaging, sustainable as promised, is perfect.


Who wants one?! Who wants more?! Good News! Shop the ecommerce store for you very own!

MySaver Update

For everyone patiently waiting to get their MySaver to protect, preserve, and personalize their Apple docking cables, here's an update. Production is going well in China and shipping is slated to begin in 2 to 3 weeks.

If you didn't pre-order on Kickstarter, the online store is up and running. Get your order in this first production run to assure delivery by the holidays! Think stocking stuffer for all your Apple lovers.

Check out the MySaver on Kickstarter site to follow the production updates.

Regina

MySaver Team

Always Remembered

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Steve jobs

Stanford commencement speech, 2005

Were You Late?

It's never too late! You can still pre-order your MySaver to protect, preserve, and personalize you Apple docking cables. We set up an ecommerce site just for you!

Go check it out! http://www.idiom-plus.com

Thank You KICKSTARTER!!

“ It is less important to redistribute wealth than it is to redistribute opportunity. ”

— Arthur H. Vandenberg

A perfect quote to end our funding days on Kickstarter. We have learned a lot from our launch of the MySaver on Kickstarter. We were given an opportunity like so many others and for that we will be grateful for a lifetime. Thank you to our Kickstarter backers to whom we greatly appreciate and hope they will continue to follow our journey. More products that simply solve a problem are coming!

Thank you Kickstarter!

DRUMROLL PLEASE...

We've all learned quite a bit from this ride on Kickstarter! Some of our favorite quotes from you are too great not to share--

I cannot wait till I get my mysaver DIYs. Everyday I pray my cables hold out until they come. Hanging by thread!! --Kelly N.

Great, great idea, wish I had found this last week. --Selwyn C.

tweeting and facebook posting like mad, we can do it! --Kyle W.

You rox my sox! Thanks! --Ethan S.

Clever idea and I sure could use one right now. Congratulations for reaching your goal --Chris

Thank you wonderful MySaver on Kickstarter FANS. We hope you continue to follow us on this journey to solve every day problems with simple design solutions.

Remember always --

It's not the thinks that you think, it's the thinks that you do. -- straight from the RugRats so it holds a lot of weight!

1 Day | GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE

GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE --

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

Back to purity, back to simplicity. --Dieter Rams

2 Days | GOOD DESIGN IS ENVIRONMENTALLY FRIENDLY

GOOD DESIGN IS ENVIRONMENTALLY-FRIENDLY --
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product. --Dieter Rams

3 Days | GOOD DESIGN IS THOROUGH, DOWN TO THE LAST DETAIL

GOOD DESIGN IS THOROUGH, DOWN TO THE LAST DETAIL --
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. --Dieter Rams

4 Days | GOOD DESIGN IS LONG LASTING

GOOD DESIGN IS LONG LASTING --
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society --Dieter Rams

5 Days | GOOD DESIGN IS HONEST

GOOD DESIGN IS HONEST --
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. --Dieter Rams

6 Days | GOOD DESIGN IS UNOBTRUSIVE

GOOD DESIGN IS UNOBTRUSIVE --
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression. --Dieter Rams

7 Days | GOOD DESIGN MAKES A PRODUCT UNDERSTANDABLE

GOOD DESIGN MAKES A PRODUCT UNDERSTANDABLE--
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory --Dieter Rams

8 Days | GOOD DESIGN IS AESTHETIC

GOOD DESIGN IS AESTHETIC --
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful. --Dieter Rams

9 Days | GOOD DESIGN MAKES A PRODUCT USEFUL

GOOD DESIGN MAKES A PRODUCT USEFUL--
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it. --Dieter Rams

10 Days | GOOD DESIGN IS INNOVATIVE

We are extremely proud of all the hard work and dedication of the MySaver Team led by strategic designer, Thomas Lehman, who has dedicated himself to producing smart products that will simplify life. One of Thomas's favorite design geniuses is the renown Dieter Rams. This is why for the next 10 days this post will feature one of Mr. Rams ten principles of design. Enjoy.

GOOD DESIGN IS INNOVATIVE --
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself. --Dieter Rams

See MySaver on Kickstarter an outstanding little gadget that solves a BIG problem. Protect, Preserve and Personalize your Apple docking cables. Check out what over 1400 Backers can't wait to have in their possession!

11 Days | MySaver QOTD

If at first the idea is not absurd, then there is no hope for it. --Albert Einstein


MySaver on Kickstarter http://kck.st/MySaver

12 Days | MySaver QOTD

One can steal ideas, but no one can steal execution or passion. --Tim Ferriss

MySaver on Kickstarter
http://kck.st/MySaver

13 Days | MySaver QOTD

Whether you think you can or whether you think you can't, you are right. --Henry Ford


MySaver on Kickstarter http://kck.st/MySaver

Pretty Pretty Princess Pink!

Will you really deprive the fairer sex of the color that rules the world?! Even manly men don this hue in search of self - I think? Maybe it will never be the first pick of professionals but cotton candy never tasted better outside the color.

So,whose in the PINK?! Pre-order your "pink" MySaver today only on Kickstarter while this promo price lasts.

14 Days | MySaver QOTD

The word ‘studio’ is derives from ‘study’. Our object is not to know the answers before we do the work. It’s to know them after we do it.
--Bruce Mau


MySaver on Kickstarter http://kck.st/MySaver

911

It used to be a day in September, the 11th day to be exact, but will forever in our life time be 911, the day that redefined everything we knew as Americans.

How will you spend the day? The MySaver team would like to take time to say how grateful we are to honor the memory of those lost that day, and we pray God's blessings on those who survived.

Tell someone you love them.

Regina
MySaver Team

15 Days | MySaver QOTD

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold. --James Randolph Adams

MySaver on Kickstarter http://kck.st/MySaver

16 Days | MySaver QOTD

Good designs come from the heart, not from the brain. --Danny Sengers

MySaver on Kickstarter http://kck.st/MySaver

17 Days | MySaver QOTD

"Design should have flourishes of warmth, kindness, whimsy, richness, seduction, wit — anything that incites passion and makes the person feel engaged and energized.” – Whitney


MySaver on Kickstarter http://kck.st/MySaver

What's With The Countdown?!

Sorry to bore any of you who wanted to know everything there could be known about the little gadget of the decade and got the infamous countdown. Well. the countdown is our way of reminding ourselves that we only have an x amount of days on Kickstarter with the MySaver. Kickstarter was never meant to be our ecommerce site but it has been a great venue for meeting new people who are all interested in protecting, preserving, and/or personalizing their Apple docking cables.

We have enjoyed all of the accolades, and kudos these past 6 weeks but we definitely are looking forward to the end of our time on Kickstarter with the MySaver. The brand is taking great shape and we eagerly await to get our head designer, Thomas to China to look over the production of the MySaver. We have seen this little gadget go from idea to design to solution for an ugly problem, and now just eager to get them into our Backers hands.

If you haven't yet taken advantage of the Kickstarter prices before the MySaver hits the mass market, please do hit us up on http://kck.st/MySaver and pre-order yours. Got stocking stuffer? This would make a great holiday gift for your Apple lovers.

So why the countdown? Basically because we are humbled by the support from all over the world and we hope the quotes have been the inspiration they were meant to be.

Thanks
Regina
and the MySaver Team

18 Days | MySaver QOTD

Copying one person is stealing. Copying ten is research. --Chet Atkins

MySaver by Kickstarter http://kck.st/MySaver

19 Days | MtSaver QOTD

To create a memorable design you need to start with a thought that’s worth remembering. --Thomas Manss

MySaver on Kickstarter http://kck.st/MySaver

20 Days | MySaver QOTD

Life beats down and crushes the soul, and art reminds you that you have one. --Stella Adler


MySaver on Kickstarter http://kck.st/MySaver

21 Days | MySaver QOTD

Solving any problem is more important than being right. --Milton Glaser

Good design is definitely about solving any problem. http://kck.st/MySaver

22 Days } MySaver QOTD

A customer is the most important visitor on our premises.
He is not dependent on us. We are dependent on him.
He is not an interruption of our work. He is the purpose of it.
He is not an outsider to our business. He is part of it.
We are not doing him a favour by serving him.
He is doing us a favour by giving us the opportunity to do so. --Mahatma Gandhi

Why we bring you the quote of the day? As designers and writers we believe there is more to marketing than the adsense. We believe in allowing people the opportunity to see and understand the depth of our character. The quotes are a mixture of who we are and what we believe. Plus they're fun.

If you have a quote to share, please post it. Thank you.

MySaver on Kickstarter http://kck.st/MySaver

You Never Know, If You Don't Try

23 Days | MySaver QOTD

"Never give up on something that you can't go a day without thinking about." --Tony Robbins

mysaver on kickstarter http://kck.st/MySaver

Pleaae Take A Moment to Remember a Hero

With 9/11/2011 right around the corner I'm sure we have seen something in the media about the beautiful World Trade Bldg being dedicated. It is breathtaking albeit doesn't bring back the lives lost on that day we do get to remember them with something awesome.



Also something awesome is The Hidden Heroes Project on Kickstarter. There are some projects that are just fish tanks on a desk but than there are others that matter. Please take a moment to look at this project and maybe even for a 9/11 tribute you might consider backing the project. It's not MySaver but it touching all on its own.

Thank you.
Regina
MySaver Team

24 Days | MySaver QOTD

It's not the thinks that you think, it's the thinks that you do.
--from the Rugrats

MySaver on Kickstarter http://kck.st/MySaver

25 DAYS | MySaver QOTD

Great designers are great empathizers. --Paul Backett

Change People's Lives Design Competition Check this out.

MySaver on Kickstarter http://kck.st/MySaver

26 DAYS | MySaver QOTD

A good design can feel like something you have always been waiting for without knowing.

— Paul Huizinga



MySaver on Kickstarter http://kck.st/mysaver

Day 27 QOTD

Why I love the Internet, brings me great learning. --Thomas Lehman

MySaver on Kickstarter http://kck.st/MySaver

Day 28: the MySaver|Design QOTD

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. --Steve Jobs

MySaver on Kickstarter .http://kck.st/MySaver

MYSAVER ON KICKSTARTER IS COUNTING DOWN!

JOIN THE CELEBRATION! http://kck.st/MySaver

We ourselves feel that what we are doing is just a drop in the ocean. But the ocean would be less because of that missing drop.

---Mother Teresa

Mother Teresa’s thoughts were probably as deep as any ocean and very wise. In the big scheme of things, all of us are important for everyone of us.

Happy Sunday from the MySaver Team http://kck.st/MySaver

QOTD for Saturday

Today's quote is from the dynamic mind of Steve Jobs. It speaks volumes.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. ---Steve Jobs

This is so true. Even the piece of plywood that came with the last dresser I bought from a certain cookie cutter home store, is simply sitting behind the dresser vice being nailed into it. No one will see it, and if I don’t think about it I’m not disappointed in my cheap purchase choice. Design should always solve a problem and not become the problem.

MySaver on Kickstarter http://kck.st/MySave

Commence the Quote of the Day

Obviously we learn from those who have gone before us, and are most often grateful for their teachings. We learn what works, what doesn't, and hopefully how to be better. From those who have gone before us in design we would like to take some of their words of wisdom and share them with you here... You can also click Quotes on Design to find your favorite.

"Some people like what you do, some people hate what you do, but most people simply don't give a damn" --Charles Bukowski

This quote is befitting today considering MySaver on Kickstarter is 29 days into their funding, and the countdown begins tomorrow on the last 30 days.

MySaver Now On ScoopIt

Just another way to communicate with you. Check us out on ScoopIt.
http://www.scoop.it/t/mysaver

Yay! 1000 BACKERS AND BEYOND

MYSAVER ON KICKSTARTER REACHES BACKER #1000!

The Only Docking Cable Protector of its Kind Has Already Been Pre-Ordered By 1000 supporters on Kickstarter

Thomas Lehman and the MySaver Team now can say “You like us! You really like us!” as the funding on Kickstarter continues to see daily hikes in the number of Backers. The vision of MySaver has indeed taken hold with worldwide support and acclaim. Today when the 1000th Backer pre-ordered with a pledge, set the MySaver apart from other projects on the site that never reach that total. With 34 more days to go on Kickstarter MySaver Team hope to surpass number 1000 and are headed in that direction.

When MySaver first launched on Kickstarter, July 28, 2011 the whole concept was a dream, a solid dream but still a dream. Thomas Lehman, the creator behind it all saw yet another daily problem that frustrated him greatly. His drawer of broken, worn out, taped up docking cables. This was the problem that turned into an idea, that turned into a design, that solves the ugly problem beautifully. He went to work to develop the MySaver with the idea to use high grade aluminum and flexible silicone to protect the fragile area of those much needed docking cable that give life to our iPhones, iPads, and iPods. Since its launch on Kickstarter it has been called one of the top Apple accessories featured on Kickstarter by Daniel Etherington from GigaOm, article that went on to Reuters Edition U.S., August 6, 2011 under the title “Kickstarter Breathes Fresh Air Into Stale IOS Accessory Industry”.

The personalizing affect of the MySaver in its five Apple matching colors recently turned to the sensational six, when Mr. Lehman added an even more masculine color, GunMetal Grey. This color adds another element to the already professional look of the collection. Backer will have their choice of Metallic Silver, for a business flavor and Green, Orange, Pink and Blue for those fun lovers who want to match their favorite iPad smart cover. No matter the hue, the benefits of preserving and protecting our beloved electronics from unforeseen damage due to shorted out cables is essential in this economy.

You can pre-order your MySaver:Pro, a pre-assembled MySaver cable protector on an OEM grade replacement dock connector to USB cable, or the MySaver:DIY, the MySaver do it yourself kit which requires minimal, no tools assembly of the cable protector unto your own compatible docking cables, now on Kickstarter http://kck.st/MySaver. Backers who pre-order are avoiding the retail mark ups that will be imminent once the wholesale market gets hold of the product. Buyers have already been in contact with the designer.

For more information about MySaver check out Kicksterter,com http://kck.st/MySaver, or email Thomas Lehman at info@my-stuffforlife.com



iPad, iPod, iPhone and Apple are all registered trademarks of Apple Inc.

999

So close to the 1000th MySaver on Kickstarter BACKER! We have learned a lot from this launch of the MySaver on Kickstarter. While other project opt for a 30 day funding run, we chose 60 days and the drag in the middle has been as slow as my tortoise. Actually I think my tortoise is faster.

What the MySaver team is sure about is how we will do things differently for the MyKidPad launch. I would give you more on this nifty product that promises to not only secure and protect the adult friendly iPad from little hands but also provide additional gaming fun for the kid curious and is made from environmentally and kid safe materials. So let 'em use your iPad!

We're still happily waiting for number 1000 and then more cheers! We are already very humbled by the support and encouragement and have been approached by many would be distributors. So I suggest pre-ordering your MySaver:Pro or MySaver:DIY while we are still in Kickstarter launch. Just a tip.

http://kck.st/MySaver

Hints About the Future of My...

Thanks to Kickstarter the My... brand is taken hold of interest lists worldwide! Thanks to the Kickstarter Backers and numerous supporters who have expressed an interest in making My... with the MySaver a true B2B! Today's pledges and pre-orders for the MySaver on Kickstarter has been on the low side but we are confident in this product and will continue to promote it. We believe that with the economy not showing any mercy for most regions of the world, pre-maintenance and preservation is the key ingredient behind the MySaver and will be the same ingredient or component for My... brand's future consumer products. One of which is bursting at the seams waiting to launch and the other - well let me just say..."why didn't we think of this before now?!"

Any way... as Ellen would say... go pre-order your MySaver on Kickstarter before they hit the mass market. Thanks again for your support!.

Hello World! - MySaver is Here!

MySaver: Designed Protection For Your iPad, iPhone, and iPod Cables, Called “Best Of” by Critics Launches Fall 2011

Twenty-one days into the sixty day run on Kickstarter, the MySaver Cable Protector has garnered tremendous accolades from the press and Kickstarter Backers. Please take a moment to read what is being said...

In the article "How Kickstarter is Reinventing the iPhone Economy", the MySaver is chosen by Reuters and GigaOm as one of the “best and brightest Kickstarter has to offer” and they go on to say, “The project is a smart idea, solves a common failing, and something we haven’t yet seen from the usual crowd of established accessory makers.”

GigaOm: http://gigaom.com/apple/kickstarter-breathes-fresh-air-into-the-stale-ios-accessory-industry/

Reuters: http://www.reuters.com/article/2011/08/08/idUS5021370520110808

“The MySaver Keeps Your iPhone Cable From Breaking For The 100th Time”, Greg Kumparak, TechCrunch, August 9, 2011

Mr. Kumparak from TechCrunch says “I figured I was just particularly hard on my cables — I do travel a lot, after all. Turns out, I’m not the only one. After just a week or so in the world, a Kickstarter project for a super simple iPhone cable protector has already found a venerable army of backers.”

TechCrunch: http://techcrunch.com/2011/08/09/mysaver-fix-fraying-iphone-cable/

Everything Cafe: http://www.everythingicafe.com/mysaver-will-protect-your-dock-connector/2011/07/29/

Wall Street Journal: . http://onespot.wsj.com/technology/2011/08/09/b6593/the-mysaver-keeps-your-iphone-cable-from

About the Product: The MySaver cable protector, made of high grade aluminum and flexible silicone, was born from the simple fact that a problem turned into an idea and became a design that provided a beautiful solution to the problem. The challenge was to design this high quality product in an intelligent and economic way. The key elements which prove this has done correctly are not only the amazing press reviews but the great support of MySaver Backers.

Backers like Michael who wrote “The moment I saw your project I knew exactly about problem you were talking about, and this really looks like a solid solution. I've gone through 3-4 cables, and the one I'm currently using is in sad shape. Hopefully the next cable I buy, with your product protecting it, will be the last one I'll need."

Another backer, Bel stated “I'm in the middle of a project in Morocco. I'm taking extra care of my iPhone cable, it's my life support line. I honestly don't know where to get replacements here and if they're broken beyond use, I'd be devastated without my phone..” The MySaver team reveal this as humbling but yet gratifying to know they are providing a solution to a worldwide problem.

Not to forget the message from Ethan who simply put it like this “You rox my sox! Thanks!” That deserves a way cool!

With a grin, designer Thomas Lehman says “now our mission is to replace all the broken and shorted docking cables worldwide”. Check out the MySaver products out on Kickstarter. http://kck.st/MySaver

Contact the designer, Thomas Lehman info@my-stuffforlife.com

Apple, iPad, iPhone, iPod are all trademarks of Apple Inc.