GOOD DESIGN IS HONEST --
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. --Dieter Rams
Everything you ever wanted to know about the first little gadget designed to protect, preserve, and personalize your iPhone, iPad, and iPod docking cables from breakage. Just a problem that turned into an idea, that turned into a design, that turned into a beautiful solution for the problem.
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