GOOD DESIGN IS AESTHETIC --
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful. --Dieter Rams
Everything you ever wanted to know about the first little gadget designed to protect, preserve, and personalize your iPhone, iPad, and iPod docking cables from breakage. Just a problem that turned into an idea, that turned into a design, that turned into a beautiful solution for the problem.
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