It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. --Steve Jobs
MySaver on Kickstarter .http://kck.st/MySaver
Everything you ever wanted to know about the first little gadget designed to protect, preserve, and personalize your iPhone, iPad, and iPod docking cables from breakage. Just a problem that turned into an idea, that turned into a design, that turned into a beautiful solution for the problem.
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