GOOD DESIGN IS THOROUGH, DOWN TO THE LAST DETAIL --
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. --Dieter Rams
Everything you ever wanted to know about the first little gadget designed to protect, preserve, and personalize your iPhone, iPad, and iPod docking cables from breakage. Just a problem that turned into an idea, that turned into a design, that turned into a beautiful solution for the problem.
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