Everything you ever wanted to know about the first little gadget designed to protect, preserve, and personalize your iPhone, iPad, and iPod docking cables from breakage. Just a problem that turned into an idea, that turned into a design, that turned into a beautiful solution for the problem.
MySaver and the Kickstarter Experience
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.Steve jobsStanford commencement speech, 2005
“ It is less important to redistribute wealth than it is to redistribute opportunity. ”
— Arthur H. Vandenberg
A perfect quote to end our funding days on Kickstarter. We have learned a lot from our launch of the MySaver on Kickstarter. We were given an opportunity like so many others and for that we will be grateful for a lifetime. Thank you to our Kickstarter backers to whom we greatly appreciate and hope they will continue to follow our journey. More products that simply solve a problem are coming!
Thank you Kickstarter!
It's not the thinks that you think, it's the thinks that you do. -- straight from the RugRats so it holds a lot of weight!
GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE --Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity. --Dieter Rams
GOOD DESIGN IS ENVIRONMENTALLY-FRIENDLY --
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product. --Dieter Rams
GOOD DESIGN IS THOROUGH, DOWN TO THE LAST DETAIL --
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. --Dieter Rams
GOOD DESIGN IS LONG LASTING --
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society --Dieter Rams
GOOD DESIGN IS HONEST --
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. --Dieter Rams
GOOD DESIGN IS UNOBTRUSIVE --
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression. --Dieter Rams
GOOD DESIGN MAKES A PRODUCT UNDERSTANDABLE--
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory --Dieter Rams
GOOD DESIGN IS AESTHETIC --
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful. --Dieter Rams
