1 Day | GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE

GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE --

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

Back to purity, back to simplicity. --Dieter Rams

2 Days | GOOD DESIGN IS ENVIRONMENTALLY FRIENDLY

GOOD DESIGN IS ENVIRONMENTALLY-FRIENDLY --
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product. --Dieter Rams

3 Days | GOOD DESIGN IS THOROUGH, DOWN TO THE LAST DETAIL

GOOD DESIGN IS THOROUGH, DOWN TO THE LAST DETAIL --
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. --Dieter Rams

4 Days | GOOD DESIGN IS LONG LASTING

GOOD DESIGN IS LONG LASTING --
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society --Dieter Rams

5 Days | GOOD DESIGN IS HONEST

GOOD DESIGN IS HONEST --
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. --Dieter Rams

6 Days | GOOD DESIGN IS UNOBTRUSIVE

GOOD DESIGN IS UNOBTRUSIVE --
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression. --Dieter Rams

7 Days | GOOD DESIGN MAKES A PRODUCT UNDERSTANDABLE

GOOD DESIGN MAKES A PRODUCT UNDERSTANDABLE--
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory --Dieter Rams

8 Days | GOOD DESIGN IS AESTHETIC

GOOD DESIGN IS AESTHETIC --
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful. --Dieter Rams

9 Days | GOOD DESIGN MAKES A PRODUCT USEFUL

GOOD DESIGN MAKES A PRODUCT USEFUL--
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it. --Dieter Rams